Kidney donor reality TV show

DUTCH broadcaster BNN plans to air a television show next week in which a terminally ill woman will decide who out of three young patients will get her kidney. What?? I don't know much about Dutch culture or media but this should be crossing the line whether you're Dutch or Yugoslavian! The three contestants will compete to get the kidney ...soon we'll start "selling" our kidney's. The kidney transplant process can be performed while the donor is still alive, so the donor can select the recipient as long as their is a relationship between them. But to have a contest is plain ole unethical! Nevertheless, I am sure the reality show will receive the highest ratings that BNN has ever seen.